OVERVIEW

I aim to showcase my design skills by addressing a significant global challenge—sustainable travel. In today's world, making conscious travel choices is essential but often complex. Our project focuses on simplifying the planning of eco-friendly trips, highlighting the intersection of technology, user experience, and conservation efforts.In this project I will develop a user-friendly mobile app dedicated to sustainable travel planning. This app will feature:
- Low-Impact Transportation Options: Helping travelers choose modes of transport that minimize their carbon footprint.
- Green Accommodations: Highlighting eco-friendly lodging options.
- Sustainable Activities: Offering recommendations for activities that support environmental conservation.The Goal is to create a digital tool that seamlessly integrates travel and environmental stewardship, promoting a future where exploring the world and protecting it go hand in hand.

PROBLEM

In a world craving sustainable travel, conscientious adventurers seek eco-friendly journeys. However, planning remains complex, lacking a unified solution. We propose a user-friendly platform empowering travelers to seamlessly integrate low-impact options, fostering responsible exploration and a positive environmental impact.

SOLUTION

Envision a future where sustainable travel seamlessly blends with global exploration. Our mission is to redefine travel through an easy-to-use digital platform, inspiring responsible exploration and fostering harmony among adventurers, local communities, and the environment. By integrating eco-friendly options and educational content, we aim to create a global community committed to low-impact travel, leaving a positive impact on the planet for generations to come.

USERS

- Environmentally conscious traveler
- 50% male and 50% female
- Age range 17- 70
- Backpackers
- On the go adventure travellers
- People who enjoy outdoors activities

PROCESS

1. User Understanding & Planning and Research
Primary & Secondary Research: Conduct comprehensive research to deeply understand our users' needs and preferences. This includes surveys, interviews, and reviewing existing literature on sustainable travel behaviors.
Competitive Research: Analyze existing solutions in the market to identify gaps and opportunities for our app. This will help us understand what works, what doesn't, and how we can differentiate our product.
2. Ideation and Planning
Brainstorming Solutions: Generate a wide range of ideas for potential solutions through creative brainstorming sessions.
Creating User Personas: Develop detailed user personas and scenarios to represent our target audience and their specific needs, motivations, and pain points.Planning: Outline the project roadmap, setting clear objectives and milestones.
3. Wireframing
Developing Low-Fidelity Layouts: Create basic wireframes to visualize the structure and layout of the app. These low-fidelity designs focus on functionality and user flows without detailed design elements.
Task Flows and User Flows: Design and map out the steps users will take to complete tasks within the app, ensuring a logical and intuitive flow.
Card Sorting and Information Architecture: Organize the app's content and features to enhance usability and ensure information is logically structured and easy to navigate.
4. Interaction Design and Design System
Refining the Design: Based on user feedback after usability testing and needs, iterate and refine the design, focusing on improving usability and aesthetics.
Creating a Design System: Develop a consistent design system that includes color schemes, typography, iconography, and component libraries to ensure a cohesive user experience across the app.
High-Fidelity Prototype: Build a detailed, high-fidelity prototype that closely resembles the final product, incorporating refined interactions and design elements.
5. Prototyping: Initially created both simple, low-fidelity and high fidelity prototypes to test basic functionality and gather early feedback.
6.Mock Up and High fidelity Prototype
7. Lesson Learnt

DELIVERABLES

Interaction Design:
High-fidelity interactive prototypes for key tasks on Android
UI / UX Design
Competitive analysis
User surveys and one-on-one interviews
User journeys and task flows
Low-fidelity wireframes
High-fidelity mockups and prototypes
Design system and UI kit
Usability tests and findings
Design system source
Brand style Guide

KEY FEATURES

Trip Planning & Booking:Carbon Footprint Calculator: Estimate the environmental impact of different travel options (flights, trains, accommodation) based on user-provided details (destination, travel dates, duration).
‍Eco-Friendly Search Filters: Allow users to prioritize low-impact options for flights, accommodation, and activities during the search process.
‍Sustainable Booking Platform: Integrate booking functionalities directly with eco-certified travel providers (hotels, airlines, activity companies).
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DESIGN TOOLS

Figma
Adobe Illustrator
Adobe Photoshop

Mock Ups

USER INTERFACE MOCK UP

HIGH FIDELITY PROTOTYPING

LESSON LEARNT

This semester's UX-design project has been a rich learning experience for us, emphasizing collaboration, ideation, and practical application of UX methodologies. We have learnt the importance and the value of collaborative work, and sharing new and innovative ideas.
‍Collaborative Learning Journey:The ideation process has fostered creative thinking and highlighted the importance of creative problem-solving, with a focus on creating problem and vision statements to guide our project. For us, it has been essential to both plan and schedule when we are going to start working on larger projects, and to set a time limit on when the everything was going to be finished.
‍User-Centric Approach: Have learnt the importance of conducting interviews to emphasize with the users, to understand what the user wants, and what features they would like to see in a future app. This took us further on to sketching part where we also learnt about the importance of doing work shops such as: mood boards, affinity mapping, mind mapping and brainstorming.We have also learnt how to see everything from a users point of view when we made a user persona, task flow, user flow, wire flow and further on to observe how the user would behave, and to show their next step when using the app for effective content organization.
‍Prototyping and Usability Testing: Learning how to make both low and mid-fidelity prototypes, has been a crucial turning point for us to do user-testing, and to see how the actual user could interact with the prototype, that also included hotspots along with the seamless functionality. The users feedback has played a significant role in further refining our prototypes. The process revealed the importance of structured schedules and the organizational impact of data capture sheets
Culmination of Insights: The collaborative efforts within the team enriched our learning, emphasizing user expectations through interviews and testing. Practical application of tools such as mood boards, mind mapping, and the creation of a user persona became foundational.
‍Skill Development:Skills in sketching prototypes, crafting low-fidelity wireframes, and implementing information architecture were pivotal. The mobile-first approach ensured effective content organization in the user-friendly digital platform for sustainable travel.
‍Impactful Design:This project encapsulates the essence of the UX course, challenging us to empathize deeply, comprehend complexities, and harmonize creativity with functionality. The lessons learned and skills honed serve as a robust foundation for future design expeditions.
‍Conclusion: In conclusion, this project not only deepened our understanding of UX methodologies but also showcased the impactful role of thoughtful design in addressing real-world challenge